Categoria: Fashion News
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True blue tradition: how Japan’s coveted jeans are made
Call it an antidote to fast fashion: Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim connoisseurs. Unlike their mass-produced cousins, the tough garments crafted at the small Momotaro Jeans factory in southwest Japan are designed to be worn for decades, and come…
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What is mocha mousse and will it sell?
In 2025, the colour brown isn’t going anywhere. At least not according to Pantone, which has named ‘mocha mousse’ its colour of the year. In 2024, chocolate brown reigned supreme. In the year ahead, there’s a new edible shade making its way onto fashion’s mood boards: mocha mousse. Pantone has named the lighter, silkier shade…
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The great luxury reset: challenges and opportunities for luxury brands
The Independents Group, a collective of communications agencies, together with brand building agency Karla Otto has published a white paper that looks at the shifting drivers behind the luxury market. While historically, luxury items have served as markers of status and shaping consumers’ identity, today consumers are seeking out brands that shape their lifestyle. “The…