Tag: Luxury
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The great luxury reset: challenges and opportunities for luxury brands
The Independents Group, a collective of communications agencies, together with brand building agency Karla Otto has published a white paper that looks at the shifting drivers behind the luxury market. While historically, luxury items have served as markers of status and shaping consumers’ identity, today consumers are seeking out brands that shape their lifestyle. “The…
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Elegance and seamless living: How Sanlorenzo’s 44 Alloy redefines luxury yacht design
The Sanlorenzo 44 Alloy series, originally unveiled in 2020, embodies a rare fusion of avant-garde design and timeless sophistication, offering a superyacht experience that seamlessly connects indoor comfort with the allure of outdoor living. A triumph of craftsmanship and creativity, this fast-displacement, all-aluminium yacht reimagines the boundaries of nautical architecture and has been a hugely successful model…