Tag: Napa Valley
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US winemakers revive sales with SMS marketing, sustainability and innovation
Evading the broad structural decline in wine sales completely may not be possible for every brand all the time, but winemakers are finding incredible success in certain pockets of the wine industry writes Kathleen Willcox. Notably, as seemingly unrelated as these pockets may be, they all share one thing in common: they reflect a changing marketplace,…